Project 79 campaign was created to address the biggest improvements to the Princeton Charter Club’s clubhouse in its 110-year history. The look and feel for the campaign is traditional, dignified, welcoming and familiar. The design elements pay tribute to the 1903 architecture: the gold border is inspired by the balcony railing and the maroon color blocking is inspired by the clubhouse’s dentil moulding. The centerpiece of the design is an old pen and ink drawing, which was customized to the clubhouse’s signature gold. The drawing is featured on the cover in a wrap-around design.

The brochure, along with a remit form, reply envelope and cover letter, was mailed to clubhouse alumni.